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Everything your team needs to uncover insights and make the right changes

Built for Marketing, Design, and Product teams
focused on improving user experiences.


Collect feedback faster, cheaper and in a more natural environment. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC).

Web & UX design

Empathize with your users and see where they get stuck. Get fast actionable insights by looking at user behavior and asking the right questions at the right time.


Eliminate guesswork by watching Session Recordings and see how people are really using your product. Ask for feedback to uncover why things aren’t working as intended.

All-in-one Analysis and Feedback at a fraction of the price

Hotjar is a new, powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.

The Analysis tools allow you to measure and observe user behavior, see what users do, while the Feedback tools allow you to hear what your users have to say, the Voice of User.

Analysis Tools


Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.

Visitor Recordings

Eliminate guesswork with Recordings of real visitor behavior on your site. By seeing your visitor’s clicks, taps, mouse movements you can identify usability issues on the fly.

Conversion Funnels

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

Form Analytics

Improve online form completion rates by discovering which fields take too long to fill, which are left blank, and why your visitors abandon your form and page.

Feedback Tools


Improving the performance and experience of your website starts with understanding what your visitors want and what’s preventing them from achieving it. Target questions to specific visitors anywhere on your web and mobile site.


Build your own responsive surveys using an easy editor. Collect responses in real-time from any device. Distribute your surveys using web links, emails or invite your visitors just before they abandon your site to uncover their objections or concerns.

Incoming Feedback

Our incoming feedback feature allows you to get instant visual feedback for your website or app. It allows you to see what people love and hate, identify issues, and find opportunities for growth.

Recruit User Testers

Recruit the best possible participants for user research and testing directly from your site. Collect profiling information, contact details and offer a gift in exchange for their help.



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